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Blueline Rental Acquires JustRuss Rental

The move is hailed as a "great strategic fit."

Wed October 01, 2014 - West Edition
Construction Equipment Guide

BlueLine Rental, a provider of small to medium-sized construction rental equipment, recently announced the acquisition of JustRuss Rental Inc., a full-service equipment rental company with three locations in Alabama. The terms of the transaction were not disclosed.

“JustRuss is a great strategic fit for BlueLine and will expand our reach into an important part of the country,” said BlueLine Rental CEO Phil Hobson. “JustRuss has a well-earned reputation for quality service, and we look forward to continuing to deliver on the high standards the company’s customers have come to expect.”

BlueLine Rental, previously Volvo Rents, was acquired in January 2014 by Platinum Equity. The BlueLine Rental brand identity was launched in February following the transition to new ownership.

“We are delivering on our pledge to help BlueLine execute its growth strategy and maximize its potential,” said Louis Samson, the partner at Platinum Equity. “We will continue exploring ways to expand the company’s footprint in key markets and grow both organically and through additional add-on activity.”

BlueLine Rental serves a diverse customer base across multiple industries, including construction, oil and gas, industrial manufacturing, infrastructure, power, and metals and minerals.

In addition to a full range of backhoe loaders, compact wheel loaders, compact excavators and compaction equipment, BlueLine rental centers carry a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets. The company focuses on daily, weekly and monthly rentals.

For more information, call 888/899-8658 or visit

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