Bobcat of Grand Forks, Bobcat of Devils Lake and Bobcat of Williston, recently announced the re-branding of their three locally-owned Bobcat and Doosan equipment dealer locations. These locations will now all operate as a division of Ironhide Equipment.

An integral part of updating their brand is the new logo. The new design will be seen across their materials and identified with the same exceptional products and services customers have come to know from this Bobcat equipment dealer, according to Ironhide. The new name represents a continued commitment to improving business practices, as well as strengthening business services they offer. Their store locations will remain branded as Bobcat of Grand Forks, Bobcat of Devils Lake and Bobcat of Williston.

The three locations will continue to supply customers across northern North Dakota and northwest Minnesota with the same quality industrial equipment from brands such as Bobcat, Doosan, Gravely, Ariens, Husqvarna, Felling, ABU, Mahindra and Pro-Tech.

Moving forward, customers will see Ironhide's new name and logo throughout literature, advertisements, in-store experience and social media.

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