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Carolina CAT Hosts Open House to Celebrate Opening

Mon June 19, 2017 - Southeast Edition #13
Construction Equipment Guide

Rachel and Mark Letourneau (L-R, Front) both of Letourneau Enterprises in Charlotte, enjoyed the lunch and learning about the new facility from John Crocker (L) and Mark Kincer both of Carolina CAT.
Rachel and Mark Letourneau (L-R, Front) both of Letourneau Enterprises in Charlotte, enjoyed the lunch and learning about the new facility from John Crocker (L) and Mark Kincer both of Carolina CAT.
Rachel and Mark Letourneau (L-R, Front) both of Letourneau Enterprises in Charlotte, enjoyed the lunch and learning about the new facility from John Crocker (L) and Mark Kincer both of Carolina CAT.
Many of Caterpillar’s newest machines were on display for the guests to look over.
The company gave away a table full of gifts, including gift certificates, Yeti coolers, Cat merchandise, $1,000 rental credits and more.  Nikki Smith of Carolina CAT answers questions and registers guests for the prizes.
(L-R) are Ed Weisiger Sr.; Chris Jolly, Duke Energy; Allen Robson, Lane Construction Company in Charlotte; Mitch Christenbury; and Rusty Lipe, both of Carolina CAT. (L-R):Brian McMannus of Hoopaugh Grading Company in Charlotte, learns about the advances in the Cat 239D compact track loader from Tony Pennington and Mike Kunz, both of Carolina CAT.
Carolina CAT provides many preventive maintenance options for its customers.
(L-R):?Johnnie Perdue, Scott Parks and Steve Hovis, all of Carolina Site Concepts in Charlotte, N.C., learn about the other brands Carolina CAT represents, including Atlas Copco. 
Logan Hardin and Bryan Amick, both of Carolina Wetland Services in Charlotte, N.C., and Craig McCoy of Carolina CAT talk about the Cat 299D with an Eco Mulcher attachment. 
(L-R): Brian Murphy, Brad Caldwell, Braden McCarver and David Monroe, all of Hoopaugh Grading Company, enjoy a hearty lunch of pulled pork and chicken, coleslaw, baked beans and cookies. 
Ed Weisiger Jr., president of Carolina CAT, welcomes Jim Thompson, Dexter Tate and Brandon Lindsey, all of Martin Marietta in Charlotte, N.C.
The location includes an eight-bay shop that can handle approximately 16 machines and a building set up to handle rentals, parts and offices. 
(L-R) are Agnes and Ed Weisiger and Ed Weisiger Jr. and his wife, Betsy Fleming.
(L-R):?Daniel Wayne, Alan Goodman, Mike Henrickson, Jerry Lambert and Brandon Spears, all of Wayne Brothers in Charlotte and Neil Carbaugh and Mitch Christenbury, both of Carolina CAT, discuss the new facility. 
Sclater Heindl of Carolina Site in Charlotte tests out this Cat 303.5E 2 excavator during the operator contest. 
Bobby Tolley (L) of Hydraulics Express, a division of Carolina CAT, goes over the company’s offerings with Charles Morgan Jr. of 5 Stones Grading Inc. in Charlotte.

Carolina CAT held an open house to celebrate opening its newest CAT Rental Store facility in south Charlotte on June 2.

More than 250 guests attended the event, which provided the opportunity to see Caterpillar's latest compact models. Attendees also participated in an operator contest featuring mini-excavators and compact track loaders.

The new branch joins seven CAT Rental Stores that are situated across the western half of North Carolina. Neil Carbaugh, VP of Carolina CAT's Rental Services and Compact Construction Equipment, said that while the new branch is similar to many others in North Carolina, its focus on Caterpillar's compact construction equipment line makes it unique. This includes skid steers, compact track loaders, multi-terrain loaders, compact wheel loaders and mini-excavators.

“Our focus at this branch is to serve compact equipment clients with sales, service, and parts,” said Carbaugh. “On the CAT Rental side, you can still expect to rent everything that you would normally rent from a CAT Rental Store — from dozers and excavators down to plate tamps and jumping jacks.”

Customers have the chance to get an up-close look at this inventory from the moment they step onto the property with a sizable display in front of the building. Carbaugh said the display allows customers to see the range of compact equipment the company carries. In addition, Carolina CAT also has a dedicated demo area for guests to try out machines as well as other items that the company has in stock, including work tools and attachments. A dedicated inside sales representative also is on hand to help them during demo and answer any questions they may have.

“In order to service our customers immediate rental needs, we try to keep somewhere in the neighborhood of 70 to 100 machines available at any given moment,” Carbaugh said. “The branch rental inventory is upwards of $10 million and is very diverse. In addition to Caterpillar equipment, we also offer a full line of boom and scissor lifts, water trailers, light towers, concrete saws, and much more.”

On the service side, Carolina CAT's South Charlotte branch has an eight-bay shop with the capacity to service 12 to 14 compact machines at a time if need be. For customers in the field, the location has two field service trucks as well as dedicated CAT Rental delivery trucks. The branch's parts inventory focuses on compact construction equipment lines.

For the company's local customers that need service, Carbaugh said the branch is much more convenient.

“While we do not stock all of the large equipment parts, we do have three parts shuttles per day that come from the main facility on the north side of Charlotte. That gives our customers three-to-four-hour parts availability and can save them a trip up north,” said Carbaugh.

According to Carbaugh, the new location in Charlotte makes sense for the company.

“There has been a lot of growth in south Charlotte over the past few years, and it will continue to grow into the foreseeable future,” said Carbaugh. “Geographically, servicing this part of the market can be a challenge with traffic patterns, so it is a great complement to our clients to have a facility on the south side of town.”

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