Outside of Yankee Stadium fans congregate for what may be the best known rivalry of all professional sports. Topped only by the Ali/Frazier fights, the Red Sox/Yankees games are one of the toughest tickets in sports to acquire.
On Friday July 27, the New York Yankees played host to the Boston Red Sox in what is arguably the most prolific rivalry in sports history. As the Yankees and Red Sox exchanged hits, Caterpillar and H.O. Penn Machinery played host to more than 50 of its largest customers interested in certified rebuild offerings.
H.O. Penn customers were hand-selected to attend the Yankee Stadium based upon their customer profile and rebuild opportunity. The attendees consisted of machine owners who were forecasted to replace or rebuild their machines in the near term and who owned machines that qualify under Caterpillar’s Certified Rebuild Program.
The Cat Certified Rebuild Program enables Caterpillar customers to lower their overall owning and operating costs by rebuilding their equipment rather than replace it. Caterpillar’s rebuild strategy promotes a second life to an existing machine using more than 3,000 new parts in a certified power train rebuild along with critical engineering updates and product improvements. In contrast, the “Full-Monty” Cat Certified Rebuild Offering promises more than 7,000 line items of parts and culminates into a “like-new” machine delivery.
Total attendance was well over 75 people and included high profile New York and Connecticut quarry and heavy highway accounts. Among them were customers such as Tilcon NY, Waste Management and 110 Sand & Gravel. Contractors from the Hudson Valley area included E. Tetz & Sons, Callahan & Nannini, as well as Peckham Materials, BTM and Yonkers Contracting. Connecticut customers were not shy about donning their Red Sox caps. Among them were Tilcon CT, Giordano Construction and Mather Construction.
On hand to support the event were Caterpillar district employees Dawn Carson and Shelley Scholl. In addition, Caterpillar Certified Rebuild Marketing consultant Phil Ringenberger was on hand to present certified offerings to the group. H.O. Penn support staff included all parts and service managers, PSSR’s and product support management staff.
Post event surveys were e-mailed to all participants and concluded that the event was overwhelmingly positive and yielded significant interest and multiple quote requests. One customer, Grillo Services signed a purchase order to begin rebuilding his 950G loader just prior to the event.
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