Caterpillar is replacing the familiar red beltline stripe with a bold, new look that features a red slash setting off model numbers and highlighting the Cat logo.

The new Power Edge trade dress accommodates product design differences so that the 700 Cat products can display a consistent look.

Introduced in 1991 and 1992, the red beltline became a mark of distinction.

But as the shape of machines and work tools changed, it became difficult for designers to use the trade dress consistently and cost effectively, according to the company.

With the introduction of the Power Edge trade dress, Caterpillar’s industrial designers have created simple and flexible graphics that incorporate the elements of the previous system while establishing a modern look.

The new look rolls out with the introduction of the M-Series motorgraders, with a control system using a pair of joysticks to replace multiple control levers.

A new generation of log skidders and Cat forestry machines also debut in Power Edge trade dress.

Those new product introductions start the march toward April 2007, when all Caterpillar products will display the new look, and many will be presented at the Bauma international trade fair in Germany.

Today's top stories

Eagle Bridge Co. Works On Final Leg of U.S. 35 Upgrade

Fay Preps Way for Pittsburgh International Airport Modernization Project

Volvo CE Continues to Perform, Transform During Slower Q1 2024

American Bridge Co. Leads Conn.'s East Haddam Swing Bridge Project

Pettibone Celebrates 75th Anniversary of Cary-Lift

Common Ground Alliance Hosts Conference & Expo in Colorado On Preventing Utility Damages

Going Beyond Diversity: Star Equipment's Rental Advantage

Volvo CE Launches Updated L30, L35 Compact Wheel Loaders