Frank Strazzulla joins Construction Equipment Guide, bringing more than 25 years experience in advertising sales in industry-related publications.

As Western regional manager, he will cover the states of California, Washington, Oregon, Utah, Hawaii, Alaska and Nevada. Strazzulla will be based out of Los Angeles.

Strazzulla points to his experience in print and electronic advertising sales in the industrial and technological markets as his strengths.

“I have 25 years of experience in the solid waste and recycling markets and other equipment related markets,” Strazzulla said. “I know this is a service-intensive industry that needs constant attention in order to get success.”

Excited about the opportunity to meet new dealers and manufacturers, Strazzulla said he intends to travel frequently in the Western region.

“I see the West as a growth opportunity,” Strazzulla said. “With Construction Equipment Guide, I have a unique selling proposition. I know that our regional editions and the extensive editorial coverage in them are the point of entry for new markets.”

With a background in waste and recycling, Strazzulla acknowledged that he should have a smooth transition into the construction equipment market.

“Selling is selling,” he said. “Construction Equipment Guide has the complete package of editorial, reasonably priced advertising and a growing Internet presence. I am selling a proven product.”

To contact Frank, call 949/459-1767, or e-mail [email protected].

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