Attendees and exhibitors at ConExpo-Con/AGG and IFPE 2011 will be able to more conveniently exchange business information through the show’s improved lead-retrieval system. Bar codes on the badge replace a separate “swipe” card previously used. And, RFID booth traffic analysis will more effectively communicate attendee needs and interests to show management and exhibitors.
The Association of Equipment Manufacturers (AEM) noted that changing technology allows show management to be more efficient in the badge process as well as more “green” by reducing waste. AEM is partnering with management/solutions providers Experient and Alliance Tech to offer the advancements.
The barcode-badge system saves time for attendees who want to keep track of which booths/companies they visited while at the show and who want to share follow-up contact information with exhibitors. And, exhibitors using the RFID add-on to the lead-retrieval system will be able to boost their return on investment by gaining valuable insights into booth traffic patterns.
“Incorporating RFID technology, which measures booth interaction traffic real-time with accurate web-based analytics, will provide show management with an opportunity to better understand the preferences of our attendees and will offer participating exhibitors the ability to increase the value of their show participation,” said Megan Tanel, AEM vice president exhibitions and events.
