Contractors ’Get In Get Real’ With Hawthorne CAT

Wed August 07, 2013 - West Edition
CEG


(L-R): Kevin McLin and Craig Anderson, both of San Pascual Valley Soils; and Steve Dowle, Karen Dowle, and Justin Burkard, all of Dowle Agri, enjoy the lunch provided for them at the demo event.
(L-R): Kevin McLin and Craig Anderson, both of San Pascual Valley Soils; and Steve Dowle, Karen Dowle, and Justin Burkard, all of Dowle Agri, enjoy the lunch provided for them at the demo event.
(L-R): Kevin McLin and Craig Anderson, both of San Pascual Valley Soils; and Steve Dowle, Karen Dowle, and Justin Burkard, all of Dowle Agri, enjoy the lunch provided for them at the demo event. The Hawthorne CAT crew was on hand to answer attendee questions. (L-R) are Jim Gilchrist, David Davis and Eddie Castillo. (L-R): Burford Construction’s Eric Taylor, Bobby Burford and Tony Burford attended the “Get In Get Real” event. (L-R): Rome Wall and Geoff Wall, both of Joe Wall Tractor Service, join up with David Rodriguez, Hawthorne Rent-It.

Hawthorne CAT recently teamed with Caterpillar to host the “Get In Get Real” national demonstration event on June 20. The all-day event was held at 16111 Old Milky Way, Escondido, Calif.

More than 125 attendees from the greater San Diego region were able to view and test drive more than 20 Cat machines featuring Tier IV Interim Technology, including the D6T track-type tractor, 430F backhoe loader, CB44B vibratory compactor, 320EL RR hydraulic excavator and a 140M2 motorgrader.

Attendees had more than 5 acres of open space to dig, grade and move dirt with the Cat machine of their choice. Training coordinators were on hand to show attendees the full capabilities and feature sets of each machine.

Hawthorne CAT also featured destination kiosks to promote key customer services including financing options, SITECH, Product Link/VisionLink, rental service, product support and service. Caterpillar representatives also were available to meet with attendees to answer any questions.

Attendees who registered online were automatically entered to win a free one, two or three month rental of any Cat machine at their job site, sponsored by Hawthorne CAT and Caterpillar.