According to the Concrete Sawing & Drilling Association, its new logo represents a new identity for the future.
The Concrete Sawing & Drilling Association (CSDA) marked its 40th anniversary with celebrations at the World of Concrete and the CSDA 2012 Convention. It also introduced a fresh, modern look to represent a new identity for the future.
A new CSDA logo was unveiled to the membership at the 40th Anniversary Convention and Tech Fair on March 4 to 9, 2012, in Maui, Hawaii. This is the first major change in identity for CSDA since the association was established in 1972.
In 2011, with the 40th anniversary approaching, the CSDA board tasked the marketing committee to “rebrand” CSDA.
“The original CSDA logo featured core drill bits inside of a saw blade. It was reflective of the services offered by cutting contractors at the time, but no longer reflects today’s market. Nowadays, contractor members of CSDA cut, core, break, polish, grind, groove, scan, remove and recycle concrete. Many people felt the timing was perfect for a new look,” said Patrick O’Brien, executive director of the association.
The objective was to refresh the look of the logo and make the letters CSDA more prominent, as members comment that they think of the association as CSDA rather than the Concrete Sawing and Drilling Association. In addition, a logo was needed that represented the full range of services now offered by the CSDA membership — not just a blade and a core bit.
The industry has grown and evolved tremendously over the last 40 years. In particular, the dramatic economic shifts of the last few years has led to many sawing and drilling contractors expanding their service offerings to appeal to a greater number of architects, engineers, general contractors and government officials who specify concrete cutting. This expansion has allowed contractors to thrive and survive, even in a tough market, according to the CSDA.
The new logo features the letters “CSDA” in a modern, lowercase font together with design elements that encapsulate the precision and motion of the services performed by members of the association.
CSDA has always been mindful of its mission to promote the selection of professional sawing and drilling contractors and their methods. The industry has grown from its humble beginnings to a major segment of the construction and demolition industry. With a fresh look and motivated members, the association aims to continue this growth into the next 40 years.
For more information, visit www.csda.org.