Yanmar America Corporation announced that Dave Flanagan has joined the company as the new marketing manager of all product divisions, which includes industrial diesel and REMAN engines, diesel generators, high speed commercial marine diesel engines, compact construction equipment, agricultural tractors, utility task vehicles, VRF and cogeneration energy systems and genuine parts and accessories.
Flanagan comes to Yanmar with more than 20 years of marketing executive experience across multiple industries from B2C to B2B, distribution to manufacturing and public to private.
Focused on building strong marketing organizations, he will be developing and implementing aligned marketing strategies to support Yanmar's North American division sales growth priorities and goals through Yanmar's network of dealers, OEMs, engine centers and distributors. With a wide range of marketing, product marketing and operational experience, he takes a holistic approach to the health of a company and its brands allowing for the continued growth of not only the company, but also its customers, vendors and employee partners.
“We're very excited to have Dave join Yanmar America,” said Tim Fernandez, president, Yanmar America Corporation. “Over his career, he has been recognized as a strategic thinker and collaborative leader. His addition to our team represents our continued dedication to sharing with the world innovative products and technologies designed for a sustainable future.”
For more information, visit yanmar.com/us.