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De Lage Landen, LiuGong Enter Into Formal Partnership

Wed February 23, 2011 - National Edition
Construction Equipment Guide

De Lage Landen Financial Services, a global provider of asset-based financing products to manufacturers and distributors of capital goods, has formally signed an exclusive partnership agreement with LiuGong Machinery Corporation to provide equipment finance services throughout the United States and Canada. The agreement will offer inventory finance options to LiuGong dealers and provide their end-user customers with retail equipment finance solutions.

Headquartered in Liuzhou, China, for 50 years, LiuGong has been manufacturing and distributing a full line of construction equipment products inclusive of wheel loaders, hydraulic excavators, rollers, road equipment, multipurpose compact products such as skid steer loaders and backhoe loaders, and forklift trucks throughout 80-plus countries globally and has recently entered into the United States and Canada. As LiuGong develops and on-boards its North American dealer base, this partnership will immediately benefit dealers by offering competitive and tailored finance products for their end-users, making it easier to sell equipment and introduce the LiuGong brand in the marketplace. Authorized dealers also will be able to take advantage of the wholesale floorplan finance program through De Lage Landen to help them establish their partnership with LiuGong, as they build their inventory.

“It is exciting to partner with LiuGong as they expand and enter in to a new market,” said Rod Versteegh, president of De Lage Landen’s Construction, Transportation and Industrial Global Business Unit.

“LiuGong is a premiere vendor partner that offers product diversity and an expansive global footprint that mirrors our value proposition. I am confident that De Lage Landen can offer a complete and competitive finance package to support their new dealers and end-users as they institute their presence within North America. We look forward to growing this partnership with LiuGong within the U.S., Canada and beyond.”

“With the pummeling that the construction industry in general, and, more specifically, the construction equipment industry, has taken over the last three years, it is more important than ever that a manufacturer like LiuGong has the ability to offer a total package to our dealers and end users,” said Curt Unger, president, LiuGong Construction Machinery.

“That package can’t just include great products with great service and great prices to be successful. It must include financing also. We chose De Lage Landen as a partner because they have the knowledge, resources and funding capability to be a great partner to LiuGong, our dealers and end-users in both the U.S. and Canada. Partnering with a company like De Lage Landen that has the resources to offer competitive rates will help us sign new dealers and offer better sales and marketing programs to support sales at our existing dealers. We are extremely excited about our future with De Lage Landen as a partner.”

This new partnership will be communicated and launched to LiuGong dealers throughout February and March, and an official announcement will be made at the upcoming 2011 ConExpo Conference in Las Vegas.

About De Lage Landen Financial Services

De Lage Landen, a fully owned subsidiary of Rabobank Group, specializes in asset-based financing programs for equipment manufacturers, dealers and distributors all over the world. Its programs cover customers’ total distribution chain, as well as the entire lease lifecycle. It offers customers a single source for leasing, administration, risk and asset management solutions. De Lage Landen’s diversified solutions include car leasing in the European market and consumer finance and factoring in the Dutch home market.

“Establishing a close and long-lasting relationship with our customers is at the heart of our company culture. This requires a genuine interest in and a thorough understanding of our customers’ business needs and goals. We partner with our customers to tailor solutions and develop programs that support mutual growth and profitability.

“We care not only about our customers, but also about the communities in which we operate. We strive to have a positive social and environmental impact through our products and the way we conduct business,” the company said.

About LiuGong Machinery Corporation

LiuGong Machinery Corp., headquartered in Liuzhou, China has produced construction equipment for more than 50 years and is growing throughout the world. The company has been named one of the top 100 brands in China, ranking 60th. With $1.49 billion in sales in 2009, China’s premier heavy equipment manufacturing firm is within the top 21 largest construction machinery companies globally.

The firm employs more than 12,500 including more than 750 R&D engineers, and produces more than 36,000 machinery units annually. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck mounted cranes, and pavers.

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