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Headquartered in Denver, Colo., Roller & Associates Inc., was founded in 1976 by Roller after a shift in careers caused him to look into the auctioning business. Today, the company is run by his son Dayton Roller.
Dayton grew up in the business doing everything including running sheets, labeling brochures, cleaning the facilities and setting auctions. After attending college at Colorado State University, Dayton pursued a career in public accounting with PriceWaterhouseCoopers.
After years of performing audits for many technology and mining companies, including two that were taken public, Dayton went to work for one of his clients in the telecom industry. In 2002, Dayton decided to pursue a career in the auction industry and in 2010 Dayton took over as CEO and president of the company.
Roller Auctions specializes in auctions for secured creditors, bankruptcy trustees, government agencies, business owners and more. For these entities, Roller conducts more than 150 auctions per year both at its 13-acre site in Denver and at seller locations. These auctions are conducted via online and live simulcast formats.
Roller was recently recognized by CoBiz Magazine as one of the top 250 private companies in Colorado and is number one with under 30 employees.
Roller Auctions is located at 7500 York Street, Denver, CO 80229.