(LtoR): Kiryong Ha, president, Doosan Heavy Industries America Holdings; Rich Goldsbury, president, Doosan Bobcat North America and Oceania; Noah Garden, MLB executive VP, business; Glenn D. Turner, VP engineering, Doosan Turbomachinery Services; Tony Jones, VP/CEO, Doosan Industrial Vehicle America
Doosan, a global leader in the infrastructure support business, announced a multi-year partnership with Major League Baseball, Sept. 27. As an official partner of MLB, Doosan will receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2017 Postseason and upcoming seasons. The partnership also makes Doosan the first-ever brand to be presenting sponsor of the American League Divisional Series (ALDS), giving the Korean brand complete marketing integration throughout the 2017 ALDS.
Beginning with the 2017 Wild Card games, fans will see Doosan commercials and branding across broadcast and digital platforms including FOX, FS1, MLB Network and MLB.com. Additionally, MLB and Doosan will create custom features for MLB Network and league digital channels showcasing how teamwork leads to winning results. Doosan will also give fans exclusive access to select ALDS batting practices and press conferences in real-time via Facebook Live.
“We are honored to be an official partner of MLB and to collaborate with our league partners to share the Doosan story and create content for baseball fans across the globe,” said Rich Goldsbury, president of Doosan Bobcat in North America and Oceania. “We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical U.S. market.”
The partnership extends through the end of the 2020 MLB season, with Doosan set to receive branding, media and hospitality benefits throughout the regular season and within MLB Jewel Events including the All-Star Game, Postseason and World Series during 2018, 2019 and 2020.
“We're very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.,” said Noah Garden, MLB executive vice president, Business. “It's going to be another exciting Postseason this year and we're looking forward to having Doosan be a big part of it.”
Doosan's subsidiaries which reside in the U.S., which account for $3 billion (US) in annual revenue and have approximately 4,000 employees, participated in this partnership in hopes of elevating Doosan's brand awareness in the U.S. market and closely communicating with customers. While Doosan's presence can be found in every area of the infrastructure support business, Doosan's subsidiaries including Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services, and Doosan GridTech are strengthening their presence in the U.S. market in the areas of construction equipment, logistics equipment, and energy.