Dynapac Launches New Product Visual Identity

📅   Mon October 09, 2017 - National Edition


Simultaneously with the launch of the new visual identity, Dynapac is launching its new compact asphalt tandem roller, CC1100-1200.
Simultaneously with the launch of the new visual identity, Dynapac is launching its new compact asphalt tandem roller, CC1100-1200.
Simultaneously with the launch of the new visual identity, Dynapac is launching its new compact asphalt tandem roller, CC1100-1200.  The new colors support the future image and spirit of the Dynapac brand, underlining also the innovative character of its products, and the modern design lines.

Dynapac announced Oct. 9, it is presenting its new visual product identity, consisting of three main colors: red, white and grey.

“Red has always been a significant color for Dynapac, and when investigating the brand values, the red color was among the top recognition factors,” said Herman Matthyssen, global vice president, Marketing. “The new colors also underline the uniqueness of the Dynapac brand, now part of the Fayat Group!”

The new colors support the future image and spirit of the Dynapac brand, underlining also the innovative character of its products, and the modern design lines.

“We are very proud of our new visual identity; it signals we are an independent brand with our own sales-channels, own technology and own product portfolio,” Matthyssen said.

Simultaneously with the launch of the new visual identity, Dynapac is launching its new compact asphalt tandem roller, CC1100-1200. The sixth generation of these rollers will immediately become available in the new color scheme. All other Dynapac products will have the new colors soon, as well, as Dynapac will keep the full implementation period short.

“Our aim is to have all Dynapac products in the new colors before year-end, and that seems very realistic right now,” Matthyssen said.

The new CC1100/CC1200 generation VI is designed to meet the construction industry's tough conditions with the operator in mind resulting in a robust, comfortable and modern machine for best compaction results. The new machine has a unique design with its cross-mounted engine in combination with an excellent visibility and massive casted forks with built-in flexible lifting/towing/tie down possibilities.

“We are thrilled to unveil the new Dynapac product identity to the North America market. It's also with great pleasure that we welcome our employees, dealers, rental partners and end-users to the Dynapac North America family,” said Brian Bieller, president, Dynapac North America.

For more information, visit www.dynapac.com/en.