Eastern Equipment’s recent decision to take on the New Holland line was based on many factors, but can probably best be summed up with one word; trust. Trust not only in New Holland’s representatives, but in its products and services as well.

Eastern, based in Berlin, CT, will handle the entire New Holland line, from backhoe loaders and skid steers to full size loaders, dozers and excavators. Instrumental in the decision to take on the line was Eastern’s relationship with John Trueman, vice president of sales for New Holland.

Trueman began his relationship with Eastern during his time with Kobelco. “We feel that John Trueman and New Holland have a true understanding of equipment distribution,” said Lawre Casler, vice president of operations for Eastern. “They understand our customers’ needs and the difficulties we have as a distributor. We are confident that John and New Holland are forming a partnership with us where each party is looking out for each other’s best interests.”

Eastern also put a great deal of faith in New Holland’s commitment to new product development. “They have several new products that are currently in the making that are really going to turn some heads,” said John Hallberg, also of Eastern. But the products-to-be aren’t the only ones worthy of note, he stressed.

“The current line of New Holland equipment that we offer has new and innovative features. Their equipment is cutting-edge technology, not just older models of equipment with new sheetmetal design and an updated model number,” he said.

Eastern also sees New Holland’s recent merger with Case as a plus for customers. “It has long been known that Case Corporation has one of the strongest parts distribution systems in the industry. We feel that New Holland now has a very strong model to follow that will allow them to keep us well supplied and keep our customers up and running,” said Hallberg.

Casler emphasized that the acceptance of the New Holland line will not affect Eastern’s ability to keep their customers’ equipment properly serviced. “We have made a very strong commitment to our customers and we are constantly proving that we have the capabilities to do so,” he said.

Eastern Equipment is also very pleased that New Holland can offer a very strong financing package to Eastern’s customers, which includes low APR rates and allows for strong trade allowances.

Eastern, which covers Massachusetts, Connecticut and Rhode Island, will continue to offer the Kobelco, Nordberg and Bomag product lines.

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