Equipment Corporation of America (ECA) has hired Gordian Ulrich as Engineering Sales Manager. He will be responsible for BAUER technical applications and advancement of its available technology in the Eastern United States and Canada.

Gordian graduated from the globally renowned Karlsruhe Institute of Technology (Fredericiana) in Germany. He studied Geotechnical Engineering while working at his father’s consulting and drilling company. In 2007, Gordian joined BAUER Maschinen Germany and worked as a product manager for drilling rigs, methods, and tools. Over the next seven years he travelled worldwide for BAUER, doing start-ups, providing training, and consulting for customers and salespeople. Gordian and his family moved to Canada to work for ECA following the arrival of their first child.

“Gordian has an exceptional handle on BAUER machinery and will bring that expertise to ECA customers,” said Executive Vice President Ben Dutton. “His technical background and field experience will enhance equipment applications for our diverse BAUER product line.”