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Farm-Rite Opens Expanded Facility in Willmar, Minn.

Tue April 23, 2024 - Midwest Edition #9

Farm-Rite Equipment Company celebrated the grand opening of its newly expanded facility at 1515 Litchfield Ave. SW in Willmar, Minn., on April 5, 2024.

Completed in January by Marcus Construction, the 32,385-sq.-ft. expansion doubled the size of the existing building. The parts department doubled its storage space and is now able to stock parts for one-day on-site demand. Other parts can be ordered and delivered in 24 to 48 hours.

Features of the new facility include:

  • a 3,930 sq.-ft. showroom with eight offices, a conference room and restrooms around its perimeter;
  • a 2,935 sq.-ft. parts, storage and receiving area;
  • a 13,580 sq.-ft. heated and air conditioned service bay, featuring eight work stations, an overhead crane and a 5-ton top running single girder bridge crane with 20-ft. lift height;
  • a 2,080 sq.-ft. wash bay;
  • mezzanine storage (5,300 sq. ft.); and
  • men's and women's locker rooms.

"With the brand new and greatly expanded facility we will be able to provide increased service, many more parts and an extensive service facility as well as increased onsite product inventory for sales and rentals. The indoor showroom is great for new and exciting equipment to show to customers," said Dan Ronning, general manager, Farm-Rite.

More than 400 people attended to see the new facility and the latest equipment Farm-Rite has available to customers. Manufacturer representatives also were on hand to demonstrate the latest offerings and technology available.

Customers were treated to lunch and had the opportunity to win various door prizes. The grand prize winner of a set of Bobcat skid steer tires was Riggs Bros. Construction of Kandiyohi, Minn.

About Farm-Rite

Established in the mid-1970s in Dassel, Minn., Farm-Rite began as a farm implement dealer. The company is currently central Minnesota's largest Bobcat dealer.

With locations in Dassel, St. Cloud, Willmar and Long Prairie, the company focuses on "red-carpet" service, which has attracted a loyal customer base.

In addition to Bobcat, Farm-Rite also offers equipment from Diamond Mowers, Felling Trailers, Towmaster Trailers and Wacker Neuson.

For more information, visit CEG

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Customers were welcomed to Farm-Rite Equipment’s grand opening of its expanded Willmar, Minn., location. (CEG photo)
Jeff Donwen, territory manager of K&M Manufacturing, Renville, Minn., with a variety of after-market products, including new seats and Tiger lights.   (CEG photo)
The expansion includes a 2,080 sq.-ft. wash bay. (Farm-Rite photo)
The 13,580 sq.-ft. service bay, featuring eight work stations, an overhead crane and a 5-ton top running single girder bridge crane with 20-ft. lift height. (Farm-Rite photo)
The 3,930 sq.-ft. showroom features the service counter, offices, a conference room and restrooms around its perimeter. (Farm-Rite photo)
Men’s and women’s locker rooms are just one of the many new conveniences of the expansion. (Farm-Rite photo)
The new kitchen area provides all the necessities.
 (Farm-Rite photo)
The new showroom and offices under construction. (Farm-Rite photo)
The turbo-charged Bobcat E145 large excavator is ideal for roadways, railroad, bridges and infrastructure, commercial and urban job sites. It’s designed to provide stability and increased performance in heavy digging and lifting operations. (CEG photo)
Inside the new Farm-Rite facility’s massive service area, lunch was served to a packed house. (CEG photo)
A new Bobcat L85 wheel loader was on display in the service area. The maneuverable and versatile wheel loader offers big performance, high bucket capacity and premium comfort in a compact machine. (CEG photo)
Farm-Rite’s inside entrance showroom houses sales and parts — and a line for lunch. (CEG photo)
(L-R) are Mike Fitzgerald, marketing manager, Bobcat, West Fargo, N.D.; Joe Meide, district parts and service manager, Bobcat, Bismark, N.D.; Tim Krahn, senior district manager, Bobcat, Fargo, N.D.; and Dan Ronning, general manager, Farm-Rite, Willmar, Minn.  (CEG photo)
Joe Meide (L), district parts and service manager, Bobcat, Bismark, N.D., and Danny Cox, parts manager, Farm-Rite, Willmar, Minn., behind the new parts counter at the new building. (CEG photo)
Representatives on hand to answer customers’ questions at the open house included Laurie Engle, inside sales specialist of Felling Trailers, Sauk Centre, Minn. (CEG photo)
Paul Schreurs, Midwest product representative of Diamond Mowers, Sioux Falls, S.D., with one of the company’s most popular brush and tree destroying attachments. (CEG photo)

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