R.W. Moore Equipment Company hosted its fourth annual Deere Run to Kernersville June 6.
The 100-mi. motorcycle ride was organized to raise money for Hospice of Wake County.
“When we began to think about our clients’ interests, we discovered a common passion for motorcycles,” said Dan Moore, president of R.W. Moore. “Therefore, we created an event that is centered on that common passion. This passion for riding, coupled with a unified desire to benefit Hospice of Wake County has led to our employees, vendors and customers having a fantastic day together.”
In years past, R.W. Moore Equipment Company quietly asked riders when registering if they would like to make a donation to Hospice. The company would then match the total amount donated by the riders. Last year, the company began escalating its efforts by holding a 50/50 drawing in addition to the regular donation match to benefit Hospice of Wake County.
More than 120 riders made the trek from Garner to Kernersville where they had lunch and toured the Deere-Hitachi facility to view the manufacturing of excavation equipment.
“The intention of the motorcycle ride is to get to know one another better by showing our customers and employees that we appreciate their business and value the relationship,” Moore said.
The 2008 line-up of riders included clients, employees from all six R.W. Moore locations and vendors.
“This event is a fun way to get our clients involved with R.W. Moore and to benefit a great local charity,” Moore said.
Shelton’s Harley-Davidson, Team Powersports and Wake Technical Community College also were in attendance to demo their respective products and services prior to the ride.