Genie Introduces Aerial Pros, a Content Site Dedicated to Education

New site educates customers, connects them with industry experts.

📅   Tue April 05, 2016 - National Edition


The website also gives customers' insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.
The website also gives customers' insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.

For 50 years, Genie, the Aerial Work Platforms (AWP) segment of Terex Corporation, has striven towards one goal: Taking care of customers through industry leadership, customer input and innovation. Expanding on its legacy of “Building the Future,” Genie announces the launch of its new education-focused website, Genie Aerial Pros (http://aerialpros.genielift.com/), designed to connect customers, operators and key stakeholders with industry experts.

Genie Aerial Pros is dedicated to educating the aerial industry on important subjects, such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions and new applications. The website also gives customers' insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.

“Our goal with Genie Aerial Pros is to provide customers, operators and key stakeholders in the aerial market with a platform that shares the vast amount of knowledge Genie has gained in five decades of serving the industry,” says Karen Stash, Sr. Director, Global Product Management and Marketing, Terex AWP. “This website is another way our customers gain value from our brand — providing them with the information, the tools and the content they need to successfully manage their aerial fleets.”

Customers can access Genie Aerial Pros in a variety of ways, including the dedicated website http://aerialpros.genielift.com/, via www.genielift.com or through the company's social media pages: Facebook (GenieLift), Twitter (@GenieLift), LinkedIn (Genie Industries), Google+ (GenieInd) and Instagram (@genie_lift).