Genie Reaches Rental Customers, Contractors Through Social Media

Wed July 21, 2010 - National Edition

Genie is entering the world of social media with its Facebook, Twitter and YouTube sites. Through these sites, Genie is aiming to better connect with an online community of customers, end users and team members while also building brand awareness and customer loyalty.

“We are continually seeking new ways to tap into our customers and improve our product offerings and services,” said Mike Samora, global director of marketing, Terex AWP.

“Social media will allow our customers to come together in online communities to discuss and share ideas related to the Genie brand. This presents us with an opportunity to listen to individuals on a more personal level and achieve real-time results.”

The Genie sites will feature company news, product and service updates, industry-related news, promotional activities, contests and prizes.

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