Southeastern Equipment Co. Inc. announced that Geoff Cook has joined the company as sales representative of the Burlington, Ky., branch. His primary responsibility is selling the equipment lines that the branch represents, which include Case and Kobelco in Dearborn, Ohio, Ripley, Switzerland, and Franklin counties in southeast Indiana.

"We are glad to welcome Geoff to our team," said Charlie Patterson, president of Southeastern Equipment. "His past work in sales brings excellent experience to our group, and we anticipate he will increase our sales and the satisfaction of our customers."

Before joining Southeastern, Cook had more than three years of experience working as sales representative for two companies specializing in agricultural equipment and trucking.

For more information, visit www.southeasternequip.com.