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HALL Group Unveils Frisco $7B Master Plan Development

Mon January 24, 2022 - West Edition #3
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Dallas developer HALL Group has announced that its new $7 billion master plan development will evolve the existing 15-building, 162-acre office park into a mixed-use community.
Dallas developer HALL Group has announced that its new $7 billion master plan development will evolve the existing 15-building, 162-acre office park into a mixed-use community.
Dallas developer HALL Group has announced that its new $7 billion master plan development will evolve the existing 15-building, 162-acre office park into a mixed-use community. The 331,529-sq.-ft. residential tower will offer one- and two-bedroom residences with a collection of eight penthouse suites, alongside shared amenities including a swimming pool, fitness center, outdoor grilling areas, and a yoga and meditation studio. Its designer is WDG Architecture in Dallas. The current building phase of the new project — estimated at $500 million and encompassing approximately one million sq. ft. — will include a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, 60 new executive suites, a 10,000-sq.-ft. food hall and a performing arts center. The 110,000-sq.-ft. full-service hotel component of the project, drawn up by Dallas’ Merriman Anderson Architects, will have a large indoor and outdoor event space, including a 3,000-sq.-ft. ballroom. HKS Architects in Dallas designed the 16-story office building, with amenities including ground-level retail and restaurant space, a corporate lounge, fitness center, meeting space to accommodate upwards of 230 people, a seven-level parking garage and rooftop decks.

Dynamic changes are finally sweeping through the HALL Park business development in Frisco, Texas.

Dallas developer HALL Group has announced that its new $7 billion master plan development will evolve the existing 15-building, 162-acre office park into a mixed-use community.

Construction on the expansion is slated to begin in the fall of 2023, reported Local Profile, a Frisco community magazine.

Like Texas itself, everything about the HALL Park expansion is big and bold, judging by the numbers:

  • The current building phase of the new project — estimated at $500 million and encompassing approximately one million sq. ft. — will include a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, 60 new executive suites, a 10,000-sq.-ft. food hall and a performing arts center;
  • The entire plan will expand the development to 9.5 million sq. ft., and is expected to span 20 years of total construction. Currently, HALL Park inhabits 2.2 million sq. ft of office space throughout 15 completed buildings, and houses over 200 companies;

HKS Architects in Dallas designed the 16-story office building, with amenities including ground-level retail and restaurant space, a corporate lounge, fitness center, meeting space to accommodate upwards of 230 people, a seven-level parking garage and rooftop decks;

The 110,000-sq.-ft. full-service hotel component of the project, drawn up by Dallas' Merriman Anderson Architects, will have a large indoor and outdoor event space, including a 3,000-sq.-ft. ballroom; an outdoor swimming pool; gardens; a fitness center; chef-driven restaurant and bar; and an expansive patio overlooking the new park.

Nearby, the 331,529-sq.-ft. residential tower will offer one- and two-bedroom residences with a collection of eight penthouse suites, alongside shared amenities including a swimming pool, fitness center, outdoor grilling areas, and a yoga and meditation studio. Its designer is WDG Architecture in Dallas.

HALL Park's new executive suites will be available as either studio, or one- and two-bedroom configurations for remote workers, business travelers and newly relocated employees. The community will be located between the planned office tower and hotel.

Ten restaurants in the business park's food hall will give patrons a choice of varied menus. They will be able to enjoy their meals in either an indoor dining area or on a large outdoor patio.

OJB Landscape Architecture designed the community park, which the City of Frisco will own, and the Communities Foundation of Texas will manage.

REBusiness Online reported that additional plans for HALL Park's expansion include a performing arts center built through a public-private partnership between HALL Group, the City of Frisco and Frisco ISD. The project is targeting Fitwell and LEED certification.

"Since we opened our first office building in 1998 to the completion of this new masterplan, we will have been developing at HALL Park for over 40 years," Craig Hall, founder, and chair of HALL Group, said in a news release last fall. "The new masterplan will showcase some of the most progressive wellness technologies and sustainability practices available today, along with thoughtful spaces for community engagement, including the park and future performing arts center.

"Frisco has been a great community for us to be a part of and we are excited to give back and be a part of its bright future." CEG




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