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Highway Equipment Holds Customer Appreciation Day

Fri May 19, 2017 - National Edition
Construction Equipment Guide

Guests look over the lineup of construction equipment Highway offers
Guests look over the lineup of construction equipment Highway offers
Guests look over the lineup of construction equipment Highway offers Adam Drumheller, product support manager, and Justin Bloss, service manager, showed customers how to operate the Bobcat skid loader. Joe Rick (L), territory sales manager, and Bob Palermo, sales manager, are ready to shoot. Mark Anskis (L) of Bill Anskis Co. Inc. sits with Bob Palermo, sales manager. Shots were fired as local contractors took to the shooting ranges Jason Bissol (R), product support representative, shows a customer how to man the Volvo excavator simulator Dale Lindenmuth of Blaschak Coal Corporation just discovered he won a 32 in. Samsung Smart TV while he was getting his lunch. Adam Bogert (L), territory sales manager, presents the Amazon Echo to Karl Bettleyon of Central Builders.

On Apr. 7, 2017, the Highway Equipment & Supply Co. Drums branch held its fourth annual Customer Appreciation Day at Whitetail Preserve in Sugarloaf, Pa. A large turnout of local customers came to look at the equipment lineup and enjoy a day of skeet shooting, trap shooting, sporting clays and free giveaways.

Whenever a white sporting clay appeared, the lucky shooter received a free Volvo CE, Carlson Paving Products, or LeeBoy Performance branded hat or Volvo CE t-shirt. In addition to shooting, customers also were given the opportunity to test their skills on a Volvo excavator simulator, operate a remote-controlled Bobcat skid steer loader and attempt to pick up soccer balls and tennis balls with a Bobcat excavator.

The event also featured a raffle, courtesy of Christopher Hanley, district finance manager of Volvo Financial Services. The raffle included two Samsung televisions, one Amazon Echo and two Carhartt jackets.

Following a hearty lunch, Ryan Flood, vice president, and Mary Alexander, marketing and communications assistant, drew and announced the winners:

• Dale Lindenmuth of Blaschak Coal Corporation and Larry Wynn of Linde Corporation were the lucky television winners;

• Karl Bettleyon of Central Builders took home the Amazon Echo; and

• Todd Smith of Pennsy Supply and Gregg Gerko of Mrs. T's Pierogies won the jackets.

Some of the sales and marketing representatives from Highway, including Flood; Alexander; Bob Palermo, sales manager; Justin Bloss, service manager; Joe Rick, Adam Bogert and Brian Hoffman, territory sales managers; Jamie Kane, Bobcat line sales representative; Adam Drumheller, product support manager; and Jason Bissol, product support representative, were directly responsible for promoting the event, coordinating it and making it a success for the fourth year in a row.

Highway Equipment & Supply Co. is a northeastern construction equipment dealer serving contractors across its four branches in the state of Pennsylvania. Represented product lines include Volvo Construction Equipment, SDLG, NPK, Doosan Portable Power, Carlson Paving Products, LeeBoy Performance, Bobcat (available at the branch in Drums, Pa., only), Gradall, Hitachi, Rayco, Skyjack and Kage.

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