Hutton Strader has joined the ALL Family of Companies in the newly created position of business development specialist. The multifaceted position will focus on high-priority account management, which includes overseeing the company’s national accounts program. He also will be responsible for conducting technical sales support across the ALL Family’s entire North American footprint. Additionally, he will assist product managers at the company’s Cleveland headquarters with fleet evaluation and new product assessments. Overall, Strader will bridge sales and marketing functions, approaching both with a unique strategy that combines problem solving and problem avoidance.

Strader will be able to draw from his years of experience as an engineer to further improve the lift analysis capabilities within the ALL Family of Companies — continuing to emphasize safety, efficiency and uptime.

“I am humbled that this is the third position I’ve had that was created specifically for me,” said Strader. “As an engineer, I think I have shown value by approaching organizations differently and helping them look at themselves differently.”

Strader joins ALL Erection & Crane Rental Corp. from Liebherr Cranes Inc., where he was national accounts manager for more than five years. It was in this position that Strader came to learn more about the ALL Family.

“I took a comprehensive approach to national accounts and came to understand how the company operated, seeing the 37-branch ALL Family as one entity,” said Strader. “I work from the top down and from the bottom up; I know that everyone in the organization has something important to share.”

“Hutton was an essential part of our past successes with Liebherr, and we saw synergies in forging a closer partnership,” said Michael Liptak, president of ALL. “As an engineer, Hutton has an analytical way of looking at cranes, lift sites and their interaction. But more so, he takes an engineering approach to business problems, bringing about solutions in a logical fashion. That makes him a great asset to our team.”

For more information call 800/232-4100 or visit www.allcrane.com.

This story also appears on Crane Equipment Guide.

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