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IronPlanet and Associated Auction Services dba Cat Auction Services to Merge

Details on the merger are released as the move creates what is being called the "most innovative and comprehensive set of auction remarketing tools in the industry."

Sat December 20, 2014 - National Edition
Construction Equipment Guide

Cat Auction and IronPlanet Merge
Cat Auction and IronPlanet Merge

IronPlanet, the leading online marketplace for buying and selling used heavy equipment and trucks, and Associated Auction Services LLC, an alliance of Caterpillar and several of its independent Cat® dealers, that operate under the name of Cat Auction Services (hereinafter referred to as “Cat Auction Services”), confirmed today that they have signed an agreement to merge the two companies. Once combined, IronPlanet and Cat Auction Services will provide buyers and sellers of used heavy construction equipment a unique auction experience, backed by technology, services and equipment expertise unmatched in the industry.

“I am very excited about the combination of IronPlanet and Cat Auction Services, two trusted partners in helping buyers and sellers with their used heavy equipment acquisition and disposition needs,” said Gregory J. Owens, IronPlanet Chairman and CEO. “The power of IronPlanet’s technology, multiple marketplace formats and global buyer base coupled with Cat Auction Services live, onsite auction format and deep equipment expertise will provide the most powerful and complete suite of auction remarketing tools in the industry.”

“Cat Auction Services was started in 2008 to give Cat dealers another distribution channel for used equipment sales, as well as to keep our customers connected with the Caterpillar family of products and dealerships,” said William L. Hoeft, Chairman of Cat Auction Services. “We are pleased to have reached this agreement as the merger will capitalize on both companies’ strengths.”

IronPlanet and Cat Auction Services together will provide an integrated platform that is the most comprehensive in the industry:

? Innovative Auction and Remarketing Solutions – Customers will have access to the broadest range of marketplaces for asset disposal and acquisition that include both online and onsite auction formats, as well as multiple timing and pricing options.

? A Global, Integrated Market – Cat Auction Services’ strong customer relationships coupled with IronPlanet’s global customer base, including IronPlanet’s over one million registered users, will provide unique buying and selling advantages for customers anywhere in the world.

? Value and Convenience for Customers – IronPlanet’s and Cat Auction Services’ innovative live and online auctions will be backed by a full range of support services to provide a better, more flexible customer experience. Buyers will benefit from equipment protection plans, equipment financing as well as IronPlanet’s exclusive IronClad Assurance® buyer protection program, assuring buyers have an accurate representation of equipment condition. For sellers, the combined company will provide ease, reliability and security, handling transactions from qualifying buyers to coordinating equipment removal.

“The live auction format from Cat Auction Services, along with IronPlanet’s online marketplaces, will give our customers the innovative solutions they are looking for to meet their inventory management requirements,” said Gary Trettel, Cat Auction Services, President and CEO. “This is a very significant merger as both companies are industry leading and clearly complement each other. We have a unique opportunity to transform our business and position ourselves to meet the growing demand of our customers for better technology, tools, and services when buying and selling heavy equipment.”

Mr. Owens will be chairman and CEO of the combined entity and the company will continue to be headquartered in Pleasanton, California. Mr. Trettel will continue to oversee Cat Auction Services live auction format as well as serve on the Executive Committee of IronPlanet. Cat Auction Services’ office in Eagan, MN will remain open as the upper Midwest office for IronPlanet. The transaction is subject to regulatory approval and other standard closing conditions, and is anticipated to be completed during the first quarter of 2015.

About IronPlanet IronPlanet is the leading online marketplace for used heavy equipment. Since 2000, IronPlanet has sold over $4 billion of used equipment online and has built a database of more than one million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® buyer protection program and family of sites including IronPlanet®, GovPlanetSM, TruckPlanet®, allEquipSM and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit

About Cat Auction Services

Cat Auction Services was formed by in 2008, and now has Caterpillar Inc., and a large number of its North American dealers as its unit holders. Cat Auction Services facilitates auctions through live events, online bidding and a monthly, timed-out, online platform called eQuipment Yard. Cat Auction Services has raised the bar in heavy equipment auctions, giving customers a better experience with its innovative LEADERBOARD, professional staff, TA-1 inspection reports, comprehensive photos and videos, equipment protection plans and equipment financing. For more information, visit

No Offer or Solicitation

This announcement is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law.

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