IronPlanet and Cat Auction Services Hold Joint Auction

A live unreserved public auction in Kissimmee, Fla., Feb. 11-13 with more than 1,000 items up for bid.

Tue January 20, 2015 - National Edition
Construction Equipment Guide

IronPlanet and Associated Auction Services LLC, an alliance of Caterpillar and several of its independent Cat dealers, that operates under the name of Cat Auction Services (“Cat Auction Services”) will hold a live unreserved public auction in Kissimmee, Fla., Feb. 11-13 with more than 1,000 items up for bid. All of the equipment will be backed by IronPlanet’s IronClad Assurance buyer protection program.

“We are very excited about working with Cat Auction Services to combine the best of two industry leaders for this joint auction event in Florida,” said Gregory J. Owens, IronPlanet Chairman and CEO. “We’ll have a large and diverse selection of late model equipment from OEMs, Caterpillar dealers, rental companies and large contractors. All of the equipment will be backed by our exclusive IronClad Assurance, so buyers onsite in Kissimmee can bid with confidence as can our more than one million registered users online from around the world.”

Equipment Snapshot IronPlanet and Cat Auction Services joint auction highlights include:

30+ articulated dump trucks 50+ backhoe loaders 15+ cargo trucks 40+ compact track loaders And more

"The IronPlanet and Cat Auction Services joint event in Kissimmee is going to be an exciting auction and we are thrilled to be a part of it," said Frank Fowler, senior vice president and director of used sales at Ring Power Corporation. "IronPlanet and Cat Auction Services together in one auction will be the largest selection of quality used Cat equipment in Florida, an event not to be missed.”

Participating Sellers Equipment will be sold from OEMs, dealers, rental companies and contractors, including:

Blanchard Machinery BlueLine Rental Carolina Cat Carter Machinery Cat® Financial Caterpillar Inc. Cleveland Brothers DeWitt Excavating Genie H.O. Penn Machinery JLG Industries Kelly Tractor Louisiana Cat MacAllister Machinery Michigan Cat

Milton Cat Mustang Cat Neff Rental Nelson Construction Newman Tractor NMC Cat Phillips & Jordan Ransome Cat Ring Power Sunbelt Rentals Thompson Tractor Walker Machinery Co. Whayne Supply Co. Yancey Brothers Ziegler Cat

Auction Details

Date: Feb. 11-13 Time: 9 a.m. daily start Place: 5000 Oren Brown Rd., Kissimmee, Fla. Buyers around the world will also be able to view and bid on the full list of items at IronPlanet’s online marketplace at and at

Full Suite of Services All of the equipment at auction will be backed by IronPlanet’s IronClad Assurance® buyer protection program, which assures them that they have an accurate representation of equipment condition, and certain qualified Cat® equipment will be backed by the Cat® Equipment Protection Plan. The auction will also feature a full range of onsite and online support services, including finance and transportation options, among others. The Caterpillar #31 Show Car will also be onsite for public viewing.

IronPlanet and Cat Auction Services announced on December 19, 2014, that they had signed an agreement to merge. The transaction is subject to regulatory approval and other standard closing conditions, and is anticipated to be completed during the first quarter of 2015. The transaction is not subject to the Federal premerger waiting period. This auction is being conducted pursuant to a joint venture agreement, which is independent of the proposed merger.

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