IronPlanet Holds Onsite, Online Sale During Florida Auctions

Tue February 28, 2012 - National Edition
Construction Equipment Guide

Although different from most auctions in several ways, this sale still begins in the registration office.
Although different from most auctions in several ways, this sale still begins in the registration office.
Although different from most auctions in several ways, this sale still begins in the registration office. When taking a break from the bidding action, sale attendees are able to enjoy some vintage aircraft courtesy of the Fantasy of Flight Museum. Outside of the Internet café, industry-leading publications, such as Construction Equipment Guide and Rock and Dirt, were given the opportunity to distribute copies of their publication to sale attendees. With a Caterpillar 240L, are Sterling McPherson (L) of McRae’s Backhoe in Prince Edward Island and Don Canfield. Doing a thorough inspection of the articulated trucks onsite (L-R) are Dave Wright of Dave Wright Excavating, Ottawa, Canada; Rob Radtke of IronPlanet; and Jeff Wright of Dave Wright Excavating. This Caterpillar 613C water tanker truck is parked on the sale site, giving anxious potential buyers the opportunity to inspect the machine for themselves. However, as is always the case for online bidders, a complete inspection and condition report is av Charlie Adams (L) and Bob Newman, both of Michigan Tractor, Novi, Mich., traveled a long way looking for opportunities to fill some of their customer’s equipment needs. Equipment haulers and exporters from around the globe set up displays to help buyers send their equipment to its final destination. IronPlanet’s auction yard is full of equipment for on-site inspection. Behind the scenes, IronPlanet computer technicians keep everything running smoothly. Gregory Owens (L), chairman and CEO of IronPlanet, meets with Randy Ringhaver, CEO of Ring Power, one of the largest Caterpillar franchises in North America. Roger Kane of RJ Kane traveled all the way from North Rockhampton, Australia, to attend this sale. He told CEG that used construction equipment in Australia is in high demand and in very short supply, forcing him to travel halfway around the world to the Alden Perkins, (L) and Marcus Shepard (R) of APEquip LLC chats with Jeff Cox of Rounders Logistics. (L-R): Standing with a Komatsu D65XP, one of many dozers onsite, is Keith Hall, Jay Wells, and Ray Hall of Valley Vista Farms, Ashland, Ohio. A long line of on-site late model, good quality excavators make up only a part of the 103 excavators up for bid at the IronPlanet sale. Here’s something many have never experienced at an equipment auction: sitting in comfortable lounge chairs using their cell phone or other mobile device and bidding on equipment inside the IronPlanet climate-controlled Internet café. Bidders who prefer not to participate online can enjoy the sale and bid on items live where ring men and an auctioneer balance the bidding activity between live and Internet bidders. Ned Connolly, president of The Tractor Company, Beaver, W.Va., enjoys the comfort of the indoor air-conditioned Internet café while bidding on choice pieces of used construction equipment. Live bidders appreciate two key pieces of information made available behind the auctioneer: one screen shows what the current bid stands at and what location that bidder is coming from while the other screen shows photographs and descriptions of the piece When it comes time to cash out, an area of the Internet café allows live bidders to complete that transaction online.

IronPlanet held an onsite and online construction equipment auction during the recent annual Florida auctions held at the Fantasy of Flight Facility, just off I-4 approximately midway between Tampa and Orlando.

For the first time, IronPlanet offered live and in-person bidding synchronized with online bidding with equipment available onsite for inspection, as well as equipment that could be reviewed online.

Sale highlights included 151 aerial platforms, 26 scrapers, 108 compactors, 54 telehandlers, 49 off-road trucks, 82 wheel loaders, 31 motorgraders, and 103 excavators, along with many other items.

Equipment included major consignments from Ring Power, Yancey Bros., JLG, and many others.

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