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ITL Auctioneering Holds Successful Sale in Taunton, Mass.

Tue October 23, 2012 - Northeast Edition
Construction Equipment Guide

Elmer Barger of Raynham, Mass,. examines a classic excavator.
Elmer Barger of Raynham, Mass,. examines a classic excavator.
Elmer Barger of Raynham, Mass,. examines a classic excavator. Sean Brunetti, SCB International, Brockton, Mass., checks out some John Deere iron. James Sorenti of Sorenti Brothers, Sagamore, Beach, Mass., checks out the green machine. Jim Smith of JCS Line Painting & Snow Plowing, Taunton, Mass., was looking to add to his fleet. Lumber was driven in to demonstrate the hauling and lifting capacity of the heavy iron. The auctioneering team prepares to get the auction going. Visitors arrived at ITL Auctioneers and Liquidators in Taunton, Mass,. as early as 8 a.m. ITL co-owner Justin Lyerla (C) entertains contractors as they registered for the auction. Edward Jamieson, owner of Allied Recycling Center, In. Walpole, Mass., examines some iron on display on the lot at ITL. Customers look over smaller items that were on display on the 2.2 acres of the former Chevrolet dealership. Joseph Figueiredo of North Dighton, Mass., examines an air compressor. Clients check under the hood of the 18-wheeler trucks up for auction. John Stanovitch, Stano Landscaping, Mansfield, Mass., looks at the green machine, which drew a crowd all day.

ITL Auctioneering and Liquidations held another successful sale on Sept. 15. Buyers sorted through an array of large and small trucks, cars, RVs and boats. Heavy iron on the block included excavators, loaders and screeners. Smaller iron, such as tractors and air compressors, some antique and fully restored, also were up for grabs.

Co-owner Justin Lyerla, who runs ITL with his father John Lyerla Sr., brother John Jr. and mother, Maryanne, said, “We have more than 220 lots today on the 2.2 acres here. This was an old Chevy dealership.”

Buyers came from all over Massachusetts — Taunton, Dighton, North Dighton, Rehoboth, Somerset, Seekonk, Mansfield, Walpole, Brockton, Raynham, and even as far as Sagamore Beach.

ITL specializes in auctioneering, sales and liquidation. The company has assisted small businesses and big corporations with marketing strategies to maximize their profits when liquidating merchandise, and found gems to sell to the “little guy,” as well.

The family has a long history in sales, specifically equipment sales, with more than 50 years of combined experience in marketing. ITL and the Lyerla family believe that all relationships are important, whether selling one item or a whole warehouse of inventory.

The family also recognizes the future of their business.

“On November 3, we are having a straight, virtual auction,” said Lyerla. “We are selling online only. There is quite a logistical difference, when you go online.”

ITL does business all over New England, into Maine and is now expanding into New York.

“We are building our clientele now,” he added. “We are networking with equipment people on different projects, and new auctions, networking with many new people.”

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