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JLG Rebrands Support Services Under New, Single Name — Ground Support

Wed April 02, 2008 - National Edition
Construction Equipment Guide

JLG Industries Inc., an Oshkosh Corporation company has rebranded its comprehensive offering of services under a single name, Ground Support.

Ground Support will become the new umbrella brand for JLG’s parts, training, used equipment sales, reconditioning, repair and maintenance services, financing and technical support services.

“JLG has invested significant time and resources during the past several years developing services and product offerings that our customers need to keep them productive every day. Those efforts have resulted in the most comprehensive, global aftermarket and financial services package in the industry, so the time was right for this new brand to reflect the full scope of what we bring to our customers — everything on the ground to keep you in the air,” said Craig Paylor, JLG president.

“We believe that Ground Support is more than a new brand, it’s a unifying concept for all JLG team members in how we treat our customers. We will do whatever it takes to keep you working. Whether its quality financial assistance, repairing and reconditioning of equipment, responsive field service and training or convenient online parts ordering, I’m confident that our customers can see the evidence of that.”

The rebranding of all of JLG’s non-new machine products and services will result in the renaming of several JLG service offerings.

JLG Aftermarket Parts Replaces PartsPlus

JLG has marketed several parts offerings under the PartsPlus brand. JLG’s parts offering has expanded to include Genuine JLG replacement parts, rebuilt parts, accessories and attachments, tools and supplies, and competitive OEM parts.

JLG Training Replaces TrainingPlus

JLG’s training offering is focused on helping customers maximize their productivity. Offering training in multiple languages, JLG trains the service personnel of its customers via various service, parts and warranty training courses. JLG trains the operators through Train-the-Trainer courses or directly through Operator Safety Training. JLG also provides training for those who sell equipment with Product Training. JLG’s training curriculum features focused, hands-on learning and is available at company-owned facilities or on location.

JLG Financial Solutions Replaces Access

Financial Solutions

JLG has helped its customers secure financing for its equipment for several years. The financial team has arranged several financial products to help rental companies acquire products via structured loans and leasing. JLG helps its dealers acquire products via floor plans and JLG helps them sell equipment with various retail financing programs.

JLG Becomes Brand for Service Centers

Replacing ServicePLUS

ServicePLUS was introduced several years ago to provide equipment repair services to JLG equipment owners. As the business has progressed, it has became increasingly evident that these service operations were an extension of JLG’s equipment service expertise and that the benefits of reconditioning, repair, mobile service, inspections and maintenance were of value to rental company and equipment dealer customers.

JLG will become the brand for service centers as an extension of the project to help JLG offer better support to its customers. Services available at JLG Service Centers include:

• Refurbishment and reconditioning

• Repair and maintenance

• Machine inspection services

• Mobile service

• Pre-owned equipment sales

• Re-rental fleet

• Operator training

• Emergency and same day parts

JLG currently operates four service centers in North America, six in Europe and seven in Australia and New Zealand.

Ground Support also includes JLG’s call centers, which assist customers with technical assistance. JLG is expanding its technical call center support by more than 50 percent and has more enhancements coming later in 2008. JLG’s call centers also provide parts assistance and new equipment inside sales to help customers get the right parts and products easily.

JLG has enhanced many of its Ground Support services by providing a robust and comprehensive suite of electronic and online solutions in the industry. This suite of offerings allows customers to process parts and service transactions at reduced costs, with improved accuracy and in a more timely manner versus corresponding manual processing, according to the manufacturer.

Online Express, JLG’s customer portal provides real time parts availability and integration with selected customer systems, helping dealers and rental companies manage their fleet more efficiently and increasing machine history availability.

JLG’s B2B solution offers an electronic data interchange designed to automate the transaction processing associated with placing purchase orders, receiving shipment status information, billing and invoicing.

Paylor remarked, “JLG has built its reputation by building outstanding aerial work platform and telehandler equipment. Now, this name reflects the importance that we place on supporting our customers throughout the life of their JLG equipment. Our services, which have been introduced separately over time, add value to our equipment throughout its life. We believe JLG Ground Support will demonstrate the passion of JLG’s service teams to provide an all out effort to our customers. Whether pre-sale, during the sale or after — JLG’s personnel are committed to helping our customers maximize their productivity.”

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