LiuGong North America, a wholly owned subsidiary of LiuGong Machinery, based in Liuzhou, China, has announced the addition of JWH Equipment LLC in Jackson, Miss. to its authorized LiuGong and Dressta dealer network as of July 1.

JWH serves a customer base that includes 65 of Mississippi's 82 counties from its 29,000-sq.-ft. facilities. The dealership's large equipment fleet features the industry's most modern and reliable machines.

Established 2011, JWH is the second company Joey W. Hayles has founded. Hayles owns the largest towing operation in Mississippi and one of the largest in the South, Hayles Towing & Recovery.

Just seven years after it began operations, JWH Equipment now rents, sells and services construction equipment to more than 600 customers in 65 counties, with plans currently underway for satellite locations.

Hayles said the company's success is based on its business model, "We offer something different. We're a home-style, professional, full-service dealership."

JWH prides itself on its commitment to its customers, going above and beyond the customer service standards of the broader industry, Hayles said.

"My personal cellphone number is on my business card," he said. "Any customer can call that number."

JWH chose to become a LiuGong vendor because the 60-year-old equipment manufacturer is aggressively increasing market share based on machines made specifically for the North American market.

Most important, Hayles said, LiuGong stood out for its eagerness to help dealers achieve their goals.

Since July, JWH has been stocking its lots with LiuGong wheel loaders and excavators and Dressta dozers for rental, with numerous sales commitments pending on the books.

In addition to offering its customers the full LiuGong and Dressta product lines, JWH Equipment services and sells a complete array of name-brand, new and used construction equipment including compactors, generator sets, lifts, sweepers/brooms, trailers and attachments.