Del Keffer has been named vice president of sales of Kirby-Smith Machinery.

Kirby-Smith Machinery has hired Del Keffer as vice president of sales. Keffer will manage the direction of Kirby-Smith Machinery's corporate sales and rental strategy to support organizational objectives as the company positions itself for further growth and development.

His office will located at Kirby-Smith's Dallas branch. Jeff Weller, vice president and chief operating officer, expects that Keffer will help Kirby-Smith continue to transform the experience of its customers.

“In a very short time, Del has proven to be a dynamic leader with a keen eye for strategy and a good ear for the needs of our customers,” said Weller. “In this industry, the ability to be genuinely customer-facing is crucial to success. There is no doubt he will bring a velocity and intensity to our sales operations as we continue to look for ways to generate greater value for our customers. Del has our full support in this new position, and I am excited to welcome him into the Kirby-Smith family.”

Keffer comes to Kirby-Smith from Salt Lake City, Utah, where he served the past seven years as an executive in the over-the-road transportation industry, but his four-decade journey through the heavy equipment and transportation business began with a position as a parts expediter in Tucson, Ariz.

He has amassed a wealth of experience related to parts, sales, operations management and executive management on both the manufacturing (10 years) and equipment dealer/equipment rental side of the industry (27 years).

“My ultimate goal is to provide all Kirby-Smith clients with a family relationship which they can depend upon in good times as well as lean times, focusing on customer need tomorrow by looking forward together today,” said Keffer.

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