Kobelco Construction Machinery USA appointed Eric Hoffman as national parts manager. Hoffman will initially spearhead the research, design, set-up and stocking of the company’s North American parts facility in Houston, Texas, before transitioning into the ongoing management of the parts operation where he’ll oversee inventory control, procurement, supply chain management, transportation and warehousing, quality control and the timely fulfillment of all customer and dealer parts orders.

Hoffman brings with him to Kobelco more than 30 years of industry experience, 25 of which have been dedicated to the management of parts operations. Although new to this position, he is certainly not new to Kobelco, having served as the company’s parts manager from 1994 until 2003, when Kobelco signed a global agreement with CNH to market its excavators. Once the agreement was finalized, Hoffman transitioned with the company as a parts sales and service manager of CNH, serving in that capacity for a period of five years, before moving onto the position of director of parts operations of LiuGong North America.

“Working for Kobelco early in my career was a wonderful experience,” said Hoffman. “When I learned about the termination of the company’s global agreement with CNH, and the opportunity to fill the role of national parts manager of Kobelco presented itself, I didn’t hesitate. Kobelco’s corporate culture and drive to deliver excellence in every aspect of their operations is something I wanted to get back to.”

Kobelco was just as eager to get Hoffman back on their team.

“Eric was a tremendous asset to our company during its initial success in North America. Dealers appreciate his commitment to customer service and attention to detail in all areas of parts operations,” said Ron Hargrave, vice president of marketing and sales of Kobelco Construction Machinery, USA. “As Kobelco gears up its operations in North America, hiring highly qualified personnel such as Hoffmann will be crucial to the company’s long-term success and aggressive growth strategy.”

As Kobelco replants its roots in the United States and Canada, Eric will not only be key to identifying new opportunities for sales growth as it relates to parts, but also in implementing parts promotions and marketing materials that drive revenue growth, according to the company.

For more information,visit www.Kobelco-USA.com.

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