Kubota Tractor Corporation announced a partnership with artist Post Malone.
The collaboration will see Kubota provide a range of equipment to manage Post Malone's expansive property, while also becoming an official sponsor of the artist's highly anticipated "Travelin' Tailgate," a unique fan experience accompanying select dates of his upcoming nationwide stadium tour.
This new partnership brings together Kubota's equipment with Post Malone's brand and fan base. Kubota will supply Post Malone with two L6060 compact tractors from its Grand L60 Series, an LX2620 compact tractor and an SSV75 skid steer loader showcasing the versatility and capability of Kubota machinery in maintaining the star's property, the company said.
"We're thrilled to welcome Post Malone to the Kubota Country family," said Theresa Duncan, associate director for marketing and advertising of Kubota Tractor Corporation. "This exciting partnership showcases the versatility of our equipment while connecting us with Post's passionate fanbase. We can't wait to join the Travelin' Tailgate Tour and share the Kubota experience with music lovers nationwide."
This partnership brings Post Malone's career full circle. The artist spent his formative years in Grapevine, Texas, the same city where Kubota Tractor Corporation is headquartered. This shared connection to Grapevine adds a special dimension to the collaboration, highlighting the local roots of both the global music sensation and the internationally renowned equipment brand.
The Travelin' Tailgate is set to accompany select dates on Post Malone's upcoming stadium tour, which supports his most recent release, "F-1 Trillion." This tour represents an exciting new chapter in Post's career, showcasing his versatility as an artist and his roots in country music.
As an official sponsor of the Travelin' Tailgate, Kubota will have a significant presence at all 10 tour stops, including logo recognition on all tailgate marketing materials and a Kubota booth, allowing fans to get up close and personal with Kubota equipment. Kubota also will host a sweepstakes where they will contribute $1 for every entry to long-time partner, the Farmer Veteran Coalition, up to $10,000. Prize details to be announced at launch.
For more information, visit KubotaUSA.com.
