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Little LEGO Loaders Celebrate Anniversary With Record Breaking Attempt

Volvo’s wheel loader facility in Sweden, recently celebrated its 130th anniversary with a record breaking gathering of LEGO wheel loaders.

Mon October 05, 2015 - National Edition
Construction Equipment Guide

Volvo’s wheel loader facility in Arvika, Sweden, recently celebrated its 130th anniversary by hosting a family fun day — including a record breaking gathering of LEGO wheel loaders.

On Sept. 5 employees at Volvo Construction Equipment Arvika gathered with friends and family in one of the Swedish plant’s machine production halls for a day of games, quizzes, live music and much more. Alongside the event, visitors got to witness the global construction equipment manufacturer’s first ever world record attempt. The attempt was to gather the highest number of assembled LEGO Technic Volvo L350F wheel loaders as part of its anniversary celebrations. The all-day event welcomed more than 5,000 guests over the course of the day.

Sixty-one LEGO models were used for the challenge and this is the first time the company has entered into a bid for Guinness Book of Records glory. Launched in October 2014, the L350F is the result of an eight-month collaboration between LEGO designers and Volvo CE.

“We have sold over 250 LEGO machines to employees since launching the LEGO Technic Volvo L350F wheel loader,” said Johan Hansson, logistic developer at Volvo Construction Equipment. “We’re constantly seeking new ways to continue to push creative boundaries and adding a world record to the list would be the perfect touch.”

Guests were provided with entertainment throughout the course of the day and one of the highlights was the “memory lane” themed machine show, which showed the evolution from past to present machines. Visitors were encouraged to tour the museum to look at old cars and learn about the factory’s history. The open day also provided LEGO enthusiasts with the opportunity to test drive the remote controlled models and experience the wheel loader’s impressive functions.

“We are honored to have celebrated this key milestone with our employees through a family-oriented fun day,” said Mats Bredborg, global director of Brand & Core Value Management of Volvo CE. “We look forward to many more successful years ahead and hope we can continue to forge and build lasting relationships with our customers.”

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