LiuGong Machinery Corp.Receives Best Brand Award

Wed August 01, 2012 - National Edition
Construction Equipment Guide

LiuGong Machinery Corp., was granted China’s Best Brand Award for Acquisition Efficiency on June 13 at the 2012 Global Brand Summit.
LiuGong Machinery Corp., was granted China’s Best Brand Award for Acquisition Efficiency on June 13 at the 2012 Global Brand Summit.

LiuGong Machinery Corp., was granted China’s Best Brand Award for Acquisition Efficiency on June 13 at the 2012 Global Brand Summit.

“As a famous Chinese heavy industry enterprise with more than 50 years’ experience, LiuGong has high aspirations but is down to earth,” said Zhou Lianxi, marketing professor of Brock University of Canada.

Zhou also is one of the branding committee members.

“Its stable, step by step global strategy is helping LiuGong become one of the most important full line engineering machinery manufacturers and exporters in the world. Comparing with LiuGong’s low key development pattern, its acquisition of HSW Dressta this spring showed a really high efficiency expansion style.”

In recent years, LiuGong has achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which has greatly enhanced the brand image. People can often see LiuGong advertisements in industry newspapers and magazines, billboards along the highway, machines demonstrating at tradeshows or even players wearing LiuGong jerseys running on the field. The professional and effective brand promotion provides great support for sales.

The Global Brand Summit is held by China Brand Center (CBC) of Sun Yat-Sen University and 21st Century Business Herald. The annual top meeting is for refining the best experiments, summarizing the particular model and forecasting the future trend of Chinese enterprise’s brand building activities.

LiuGong, headquartered in Liuzhou, China, has among the most expansive array of product lines of any Chinese manufacturer, including wheel loaders, excavators, truck mounted and crawler cranes, bulldozers, rollers, motorgraders, forklifts, mini-excavators, skid steers, backhoe loaders, pavers, cold planers, concrete equipment, drilling machines and mining dump trucks.

The company is among the world’s fastest growing CE firms, with $2.76 billion in sales in 2011 when the company sold 61,700 machines. LiuGong delivers results for its investors as well, having posted an average of 40 percent annual revenue growth for the past six years running in overseas markets. It is ranked among the world’s top 17 machine manufacturers.

As a leading exporter of machines from China, LiuGong has one of the largest global dealer networks of any of its Chinese competitors. The network consists of more than 380 dealers in over 115 countries, backed by 10 subsidiary offices with technical staff, and parts depots that deliver items within 48 hours. The company’s strong dealers, subsidiaries, and the customer focused organization within headquarters give it a distinct advantage in providing the 24/7 support required by customers anywhere in the world.

LiuGong’s machines are suited to rapidly growing markets. The environment in China which nurtures their design is known to be the toughest in the world in terms of run times between maintenance, harsh work environments, cost demands and rough operating conditions. LiuGong machines use proven technologies and thrive in these rigorous settings — they are highly efficient, durable, simple to run, easy to service and offer affordable value, according to the manufacturer.

LiuGong runs 24 manufacturing plants in China, Poland and India that adhere to Six Sigma quality methods. LiuGong supports a world class R&D function and has a team of more than 14,000 employees, including 1,000 engineers, standing behind every machine the company makes. For more informations, visit

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