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LiuGong Shares Experiences on Globalized Operations

As one of the earliest Chinese machinery companies to expand globally from the ground up, LiuGong has more than 320 dealers across 130 countries, seven parts depots, and two manufacturing plants overs

Tue June 03, 2014 - National Edition
Construction Equipment Guide


The World Economic Forum (Davos Forum) and Booz & Company held a joint press conference on April 16 in Beijing to issue their research report of “Best Practices of Chinese Enterprises’ Globalization.” As the sole representative of China’s construction machinery industry, LiuGong was included as one of the best-practice cases in the report. (Michael) Huang Jianbing, vice president of LiuGong, was invited to attend the conference and shared the experiences of LiuGong’s globalized operation.

As one of the earliest Chinese machinery companies to expand globally from the ground up, LiuGong has more than 320 dealers across 130 countries, seven parts depots, and two manufacturing plants overseas. During the past 11 years of globalization, LiuGong’s global business has grown from sales to overseas manufacturing, then investment and acquisitions. LiuGong now can deliver its products and service to every corner of the world.

“We are not just focusing on the trading level, but also paying attention on globalized operations by planting roots in the target markets,” said Huang. “Our goal is to break national and cultural barriers with a corporate culture of ’adapting to local conditions and being open and inclusive’ to attract more high-end talent with international vision and experiences.”

“Best Practice of Chinese Enterprises’ Globalization-Globalized Operation Model” is a program jointly launched by the World Economic Forum and Booz & Company, it aims at identifying the challenges of the Chinese enterprises’ globalization, to summarize best practices, and help to create a platform for them to share and learn from each other. As the outstanding representative from construction machinery industry, Zeng Guang’an, chairman of LiuGong Machinery Co. Ltd. and president of LiuGong Group Co. Ltd., has been elected to join the steering committee and the industry advisory committee of the program.

For more information, visit www.liugong.com or www.weforum.org.




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