Manitowoc has promoted John Kennedy to vice president of sales and marketing for its crawler crane product line. He will report to Ingo Schiller, Manitowoc’s senior vice president of sales and marketing for North America.

Kennedy joined Manitowoc in 1988 as a product manager and quickly moved into a sales role as a field sales manager for the midwest and eastern Canada. Prior to joining Manitowoc, Kennedy worked for P&H in an engineering role.

“John has held a number of positions within the company, including field sales manager, vice president of North Central Cranes, director of product support and, most recently, director of sales for major accounts in the Americas,” Schiller said. “This vast experience has prepared him for success in his new role. He’s well-liked among our customer base and understands their business.”

Kennedy will direct external and internal sales administration and marketing for the Manitowoc crawler crane product line in North America. Throughout the next year, he will be heavily involved in the continued testing and development of the Model 31000, Manitowoc’s largest capacity crawler crane.

Manitowoc in Latin America

Allen Kadow has been named director of marketing of Manitowoc in Latin America. In this role, he will report to Bruce Buchan, the newly appointed senior vice president of sales and marketing for the region.

Kadow joined Manitowoc in 2000, and began his career with the company as an inside sales representative. He most recently held the position of manager of product marketing and inside sales for Manitowoc crawler cranes in North America.

Latin America is a key strategic market for Manitowoc as the company looks toward future growth. Buchan said Kadow will be responsible for market analysis and development for all of Manitowoc’s brands in Latin America. Kadow will work closely with Manitowoc’s local regional sales and marketing staff

“Allen will develop and implement strategic marketing plans for cranes sales and will develop aggressive and creative marketing campaigns,” Buchan said. “He also will work on our programs designed to strengthen brand awareness.”

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