Marketing Strategies & Solutions Leaves Mark and Makes History With Construction Media Alliance Ad Award

Wed March 29, 2017 - National Edition
Construction Equipment Guide

Construction Media Alliance (CMA) award.
Construction Media Alliance (CMA) award.
Construction Media Alliance (CMA) award. The intent of the award-winning ad developed in support of the National Movember Campaign.

As the lone Canadian company to earn a first-ever Construction Media Alliance (CMA) award, a London firm has made history. CMA is the successor to the Construction Writers Association (CWA) that had a long history of recognizing excellence in construction industry journalism and marketing communications.

Marketing Strategies & Solutions Inc., a 20-year member of the London business community, was presented the Best Ad category award in the Marketing Communications division of the inaugural Construction Media Alliance (CMA) awards. All CMA journalism and marketing communications award winners were announced and presented earlier this month at ConExpo-Con/AGG, the Western Hemisphere's largest construction industry trade show held every three years in Las Vegas.

“Most important to us, the winning print advertisement sent a critically important health message to our partners and friends in the Canadian forestry industry,” says Robert Adeland, President of Marketing Strategies & Solutions.

“One of our major clients, SENNEBOGEN LLC, is a leading worldwide manufacturer and supplier of purpose-built material handlers used in various industries, including forestry,” explains Adeland. “When it was reported that Canadian men working in forestry are at a higher risk of developing prostate cancer, we were honored to work with SENNEBOGEN to create a smart, vitally important, eye-catching ad.”

Important message

The intent of the award-winning ad developed in support of the National Movember Campaign was to encourage the hard-working, hardy men who work in Canada's forests to get out of the woods and in to see their doctor, explains Michael Anderson, Senior Account Manager with Marketing Strategies & Solutions.

“To have this particular creative piece be part of the CMA's first class of award winners is the ultimate thumbs-up to us, our client SENNEBOGEN, and the publisher of the special ad, Logging & Sawmilling Journal,” says Adeland.

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