Martin Equipment celebrated a milestone few dealerships ever achieve when it marked its 100th anniversary as a John Deere dealer with a customer and employee open house June 23, 2026, at its Goodfield, Ill., headquarters.
The event brought together customers, employees, suppliers and community members to commemorate a century of service while showcasing the equipment, technology and partnerships that continue to drive the fourth-generation family business forward.
Attendees watched live equipment demonstrations, including new John Deere excavators, visited with Martin Equipment's integrated technology team and took advantage of a 15 percent discount on parts offered during the event. Guests also enjoyed complimentary food and beverages while networking with Martin Equipment personnel and supplier representatives.
A limited-edition firepit raffle raised money for Construction Angels, a nonprofit organization that provides financial assistance and grief support to families who have lost a loved one in a construction-related accident.
Representatives of numerous supplier partners participated in the celebration, including Trimble, Cemen Tech, Cintas, FAE, GEM, NPK, ProTech, TAG Manufacturing, Werk-Brau and Wacker Neuson. Their presence underscored Martin Equipment's commitment to offering customers a broad range of equipment, attachments, technology and job site solutions beyond its core John Deere lineup.
Company leaders DeLene Martin Bane, president and CEO, and Bobby Martin III, general manager, addressed attendees during remarks delivered midway through the event, recognizing the generations of employees, customers and communities that have contributed to the dealership's longevity.
Martin Equipment is a fourth-generation, family-owned John Deere construction and forestry dealer serving customers throughout Illinois, Iowa and Missouri. While the company officially traces its John Deere partnership back to 1926, its name has evolved several times throughout its history.
The business began as Sam F. Martin Implement before becoming Martin Implement and later Martin Brothers Implement. When its construction division was established, the company adopted the Martin Equipment name it uses today.
Although the name has changed over the years, company officials said the Martin family's values, culture and commitment to customer relationships have remained constant.
Over the past century, Martin Equipment has grown alongside John Deere, adapting to changing customer demands and advances in equipment technology while continuing to invest in facilities, employee development and support services.
Today, the company supports modern construction and forestry fleets with a broad equipment portfolio. In addition to John Deere machines, Martin Equipment offers products and solutions from manufacturers including BOMAG, NPK, Harlo, Talbert, Superior Broom and Wacker Neuson, along with machine control and positioning technologies from Trimble and other technology partners.
The dealership also provides sales, rentals, parts and service support designed to maximize machine uptime and job site productivity. Integrated technology specialists work directly with customers to implement machine control, telematics and digital workflow solutions that have become increasingly important on today's construction projects.
The Goodfield open house is one of several activities planned throughout a year-long anniversary celebration highlighting the people, partnerships and innovations that have shaped Martin Equipment into a trusted name in construction and forestry equipment.
Martin Equipment serves customers throughout Illinois, Iowa and Missouri through a network of locations offering equipment sales, rentals, parts, service and technology support for the construction and forestry industries.
For more information, visit martinequipment.com. CEG
