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Mike Rowe Hits the Dirt With Caterpillar Customers, Dealers

Mon August 02, 2010 - National Edition
Construction Equipment Guide


Caterpillar Inc. is partnering with Mike Rowe, the creator and star of the Discovery Channel’s Dirty Jobs and founder of mikeroweWORKS.com.

Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful. These encounters will be featured on cat.com and at Cat dealerships across the country and will be used to demonstrate the solutions that Cat dealers provide its customers throughout the lifecycle of its equipment.

“When hard work is being performed and progress is being made, Mike wants to be in the thick of it, so teaming with him is an absolute perfect fit,” said Denny Vosberg, Caterpillar parts and service support manager. “Our dealer personnel are the best in the world and have been supporting our customers with their critical work for generations. Now is the time to shine a light on it and Mike is going to help us with that.”

Rowe, who calls himself a perpetual apprentice, has performed more than 300 jobs in locations around the country via his show, Dirty Jobs, which is currently one of the Discovery Channel’s most popular programs. Rowe also is the creator of mikeroweWORKS.com, a Web site dedicated to and for people in the trades to meet, discuss relevant topics and learn what is the latest in the industry.

He said his partnership with Caterpillar was “inevitable” because the two share the same work philosophy.

“I see Cat equipment and the hard working people operating it around the world, building and creating infrastructure,” said Rowe. “I’m excited to go beyond the machine and talk with the people who are actually making it happen.”

For more information, visit www.cat.com.




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