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Murphy Adds Sennebogen to Growth Plans for Ohio

Customers in Ohio now have new options when looking for the right piece of equipment.

Wed July 17, 2013 - Midwest Edition
Construction Equipment Guide

Tom Udland, president of Murphy Tractor (L), is joined by Anthony Laslavic, region sales manager of Sennebogen LLC, at this year’s ISRI Convention in Orlando, Fla.
Tom Udland, president of Murphy Tractor (L), is joined by Anthony Laslavic, region sales manager of Sennebogen LLC, at this year’s ISRI Convention in Orlando, Fla.

With an eye to expanding its customer base and a growing presence in the state of Ohio, Murphy Tractor & Equipment Co. Inc. has taken on Sennebogen’s material handler line in its southern Ohio territory.

Constantino Lannes, president of Sennebogen LLC, announced that Murphy Tractor will be the manufacturer’s authorized distributor for an 18-county region covering the area from Dayton to Marietta, Ohio, and south to the Kentucky border.

Growing on Quality

Tom Udland, President of Murphy Tractor, welcomes the Sennebogen line as an important step in the distributor’s growth plans. Murphy Tractor has expanded its service network rapidly over the past 10 years, including its move into Ohio with 12 new branches since 2010.

“We have had our eye on Sennebogen for some time,” Udland reports. “We definitely wanted to be in the material handler business, but we won’t go into any industry unless we can offer the customer a quality piece of equipment. So when we learned that this Sennebogen territory had become available, we went for it.”

Diversifying Markets

Along with its Deere equipment, Murphy Tractor offers a strong road construction fleet anchored by its Wirtgen lineup. With the addition of Sennebogen, Udland sees opportunities to increase Murphy Tractor’s presence in southern Ohio’s recycling, forestry and river port industries. Murphy Tractor recently added Genesis shears and grapples to its line-up, providing a deeper offering for scrap metal recyclers. “Our agreement with Sennebogen happened very quickly,” said Udland. “Our sales manager is working now to identify prospective customers and to see where existing Sennebogen machines are located that could need our support.”

Udland has already had parts staff and service technicians attend Sennebogen’s training school in Stanley, N.C. “We are very aftermarket-oriented in our sales and service approach,” Udland continued. “That’s why we learn the parts and service end of our product lines first. We’ll continue the training programs for our sales team after our inventory arrives, when they have a chance to work with the equipment personally.”

Sennebogen green machines are on order to stock the southern Ohio branches, along with a complete inventory of service parts.

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