Bret Lieberman has been appointed to lead the New Holland brand as vice president of North America. Lieberman will be based in New Holland and will assume the role of vice president immediately.

Lieberman has an accomplished resume at CNH Industrial and New Holland spanning 25 years in various roles which will bring a multi-faceted perspective and a passion from within to the brand’s top leadership position. Most recently, he has held the postition of head of North America Manufacturing, where he has been responsible for all agricultural and construction manufacturing plants since 2009.

Lieberman joined the company in 1990 with a position in service parts. He continued to expand his experience with various roles in purchasing, human resources, quality management and haytools production.

“Bret has brought strong leadership to each role he has held and has a deep understanding and passion for New Holland and the equipment that makes us a world-class leader in agriculture and construction,” said Brad Crews, COO of CNH Industrial NAFTA. “We are focused on the future and given Bret’s proven ability we see a great opportunity for continued growth through close partnerships with our dealers and customers.”

“I am excited for this new opportunity to lead the brand as I have spent a significant portion of my career here on the New Holland campus,” said Lieberman. “I deeply understand the importance of the quality and performance of the equipment that our dealers and customers rely on everyday for their success.”