New Holland Construction Launches Rental Partner Program

Fri February 20, 2009 - National Edition

New Holland Construction is further expanding its range of customer-focused business solutions with a new Rental Partner Program. The initiative responds to the growing need for flexibility, as customers want the reliability and productivity of premium equipment while looking for options other than immediate ownership. In this context, equipment rental is a natural choice for large and small-scale contractors who wish to control expenses and inventory while still employing the right equipment for the job.

The Rental Partner Program allows New Holland Construction’s North American dealerships to expand their cooperation with rental companies of all sizes. If offers a variety of different finance options, including attractive retail contracts for rental houses that want to own equipment and have a fixed payment stream, or leasing options that provide state or privately owned companies the cash flow benefits without the responsibilities of ownership. The program incorporates New Holland Construction’s entire family of products, including skid steer and compact track loaders, telehandlers, backhoe loaders and tractor loaders, crawler dozers, wheel loaders and hydraulic excavators.

“Our priority is to solve customers’ business needs and help them to get the job done,” said Edgar J. Chavez, direction of marketing of New Holland Construction. “The Rental Partner Program allows us to better serve the growing rental market as it offers complete business solutions to rental houses to get quality equipment into their fleets. In cooperation with our trusted network of New Holland dealers and the support of CNH Capital, the initiative also provides immediate access to financing, training, customer support, parts and service. The Rental Partner Program paves the way for New Holland’s increased cooperation with rental houses across North America which contributes to our overall goal to provide contractors the equipment they need, when and where they need it.”

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