New Holland Plans on Shifting Focus to Compact Products

Mon September 26, 2011 - National Edition

New Holland Construction announced Sept. 15 that in North America it will refocus on its strengths: the compact product lines for the landscaping, utility, residential construction and agriculture industries, among others.

As a result, starting in 2012 New Holland Construction will begin withdrawing from the North American market its crawler dozers, motorgraders, 80 plus horsepower wheel loaders, 6 plus ton excavators and telescopic handlers. New Holland Construction will continue to offer compact products and associated attachments, including skid steer loaders, compact track loaders, tractor loaders, loader backhoes, compact wheel loaders and compact excavators.

This announcement only concerns the North American market, as New Holland Construction will continue to sell the heavy equipment product lines in all other world markets.

“New Holland Construction’s heritage in North America is a great source of pride and we are pleased with the success of our compact line. We are committed to providing our New Holland Construction customers with the superior equipment performance they expect,” commented Jim Hasler, vice president of CNH Construction, North America.

For more information, call 262/636-6011 or visit