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Northeast Dealers Among Morbark’s Top Performers

Morbark shines the spotlight on four dealers who went above and beyond the call of duty.

Tue August 13, 2013 - Northeast Edition
Construction Equipment Guide

Morbark Inc. recognized four of its top dealers — Columbus Equipment Company was named Industrial Dealer of the Year for the second straight year, while Alexander Equipment Company, Nortrax Northeast, and Schmidt Equipment Inc. earned Gold Tier Dealer status for their tree care products divisions.

“Morbark’s dealers are instrumental to our customers’ success,” said John Foote, vice president of sales and marketing of Morbark. “They provide more than just our high-performance equipment; they give our customers local knowledge and support to help them grow and maintain their businesses. We’re honored to recognize these dealers who are as devoted to continuous improvement as Morbark is. We’re proud to have them in the Morbark family.”

Established in 1952 and known as “Ohio’s Dependable Dealer,” Columbus Equipment earned the Morbark Industrial Dealer of the Year Award for its 2012 sales of industrial equipment. Columbus Equipment operates in 10 locations in Ohio, and serves customers in Ohio, Indiana, Kentucky and West Virginia.

Morbark dealers are reviewed and scored annually on their customer service, business plan, equipment and parts sales, service and warranty process, marketing efforts and much more. As a result of the 2012 review process, Alexander Equipment and Nortrax Northeast retained Tree Care Product Gold Dealer status while Schmidt Equipment earned its first Gold Tier ranking, marking these companies as exceptional in all aspects of customer support.

Alexander Equipment, Nortrax Northeast and Schmidt Equipment all represent both the Tree Care Products and Industrial lines for Morbark. Alexander Equipment, based in Lisle, Ill., handles Morbark sales for northern Illinois; Nortrax Northeast has 10 locations covering Maine, New Hampshire, Vermont and northeastern New York; and, with five locations, Schmidt Equipment serves Morbark customers in Massachusetts and Rhode Island.

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