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Nortrax Achieves Safety Milestone

Fri September 03, 2010 - National Edition
Construction Equipment Guide

Operating safely at a rate unmatched in the construction and forestry industry, Nortrax recently surpassed 6 million working hours without a lost time injury.

Nortrax, a John Deere construction and forestry equipment dealer operating throughout North America, has worked hard to create a safety culture that allowed for achievement of this great milestone. Nortrax employees have successfully performed more than 24 continuous months of work without any of its employees having missed a day of work due to a workplace injury.

“We believe that safety is vital to our ongoing success,” explained Tim Murphy, president and CEO of Nortrax, “and we will continue to develop and implement safety procedures and training programs that will keep Nortrax employees healthy, safe and productive, every day.”

Nortrax’s new safety initiatives include: utilizing best practices from specific dealers and regions; developing training partnerships; obtaining additional safety certifications; and expanding its wellness campaign.

To further its efforts of creating a safe work environment, the U.S. and Canadian divisions of Nortrax formed the North American Safety Council in Spring 2010. Represented by a cross-section of Nortrax departments and regions, the goals of this council are three-fold: to recruit the safest employees, demonstrate safety as one of the company’s core values during orientation and training, and finally, to promote an improved wellness program.

By promoting this internal safety culture, not only is Nortrax able to send each and every employee home safely every day, it also is able to serve customers more productively and efficiently, according to the company.

The U.S. National Safety Council (NSC) recently recognized Nortrax as a 2009 Industry Leader, and presented the international dealership with the 2009 Occupational Excellence Achievement Award. The NSC’s Industry Leader Awards recognize the top companies within their industry that provide an outstanding number of safe work hours recorded and a commitment to safety in the workplace.

Nortrax is the largest John Deere dealership group for construction, mining, and forestry equipment in North America, and extends across the eastern and central portions of the United States and Canada. For more information, call 866/366-8722 or visit

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