The National Ready Mixed Concrete Association (NRMCA) has named Barrett Reese of Texas Industries (TXI) as the recipient of the 2008 Promoter of the Year Award, which was presented to him at the association’s annual convention in Las Vegas. Reese has furthered the concrete and cement industries for more than 40 years in his career at TXI, serving on multiple industry boards, committees, subcommittees, task forces and groups during that time.

Reese has long been active with the Texas Aggregates and Concrete Association as well as the Cement Council of Texas. He has served on multiple committees for these groups and has regularly participated in planning sessions and has helped steer the strategic direction of both groups. He has worked to bring groups to Texas to demonstrate new technologies for use of cement and concrete in paving and other construction segments, most recently hosting a group of promoters from around the United States along with the Portland Cement Association (PCA) to demonstrate the application of an emerging cement-lime slurry technology.

On the national level, Reese has worked with PCA and NRMCA in many capacities, including helping to develop the Professional Promoters Workshop that is now held each year in Skokie, Ill.; supporting the PCA Concrete Pavilion at the NAHB International Builders Show by working at the booth as well as enlisting help of other company staffers and currently serving as the chairman of PCA’s Market Measurement Subcommittee, which has been created in the last year to better assess the effectiveness of promotion strategies.

NRMCA established the Promoter of the Year Award in 2003, naming Scott Erickson of Quality Concrete as the first winner. Other winners have included Greg McKinnon, Stoneway Concrete in 2004, Dave Frentress, Glacier Northwest (2005), John Hilbrink, Alby Materials (2006) and Joey DeRoe of Razorback Concrete Company last year. Each of these concrete advocates have tried to maximize concrete’s share of the construction materials market, spread concrete innovation and support the positive image of the industry’s quality, value and professionalism.

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