The NTEA, the association for the work truck industry, has released the Channel Relationship and Market Trend Report. This 36-page report examines recent industry shifts, providing perspectives from truck equipment distributors and manufacturers that endured the economic downturn and insight into how they have approached the current recovery cycle.

“The recent evolution of the work truck industry has influenced the way today’s distributors and manufacturers position their organizations for growth and manage their businesses,” said NTEA Executive Director Steve Carey. “This report explores the real business results of industry organizations that are re-evaluating their core competencies, reinventing their business models and rethinking the meaning of competition.”

Key features of the Report include unique sections dedicated to distributors and manufacturers that focus on:

• Insight into tactics contributing to increased sales volume and market share

• Detailed information on changing customer bases and competition

• In-depth analysis of evolving channel relationships

• Perspectives on industry challenges and opportunities

The Channel Relationship and Market Trend Report is available to NTEA members free of charge as a PDF document. Print copies are available to members for $199 after the first free print copy per member organization, and to nonmembers for $399.

For more information, call 800/441-6832 or visit www.ntea.com.

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