Manitou Group and HD Construction Equipment announced a cross-distribution partnership agreement for dedicated construction ranges.
This agreement represents a key milestone in strengthening the global offerings of both companies within the worldwide construction equipment market.
Through this alliance, Manitou Group expands its portfolio of compact solutions by incorporating product lines engineered by HD Construction Equipment. This range will be marketed internationally under the Manitou and GEHL brands through the group's dealer network, which will provide all associated product support and services.
In return, HD Construction Equipment will leverage Manitou Group's engineering and manufacturing expertise in the compact equipment segment to enhance its own product catalog across its global distribution network. The company aims to boost its market presence by enhancing its compact construction equipment lineup.
By 2030, this activity aims to contribute at around 5 percent to Manitou Group total sales.
"This agreement fully aligns with our strategic roadmap aimed at accelerating our growth in compact equipment ranges," said Sylvain Blaise, president and CEO of Manitou Group. "By combining the industrial excellence and innovative capabilities of two major industry leaders. This alliance allows us not only to reach a new milestone in product line expansion, but also to deliver enhanced value to our dealer network and customers worldwide.”
"This partnership is more than just enhancing our product lines; it opens up important new growth opportunities through significant market expansion," said Jaeyoung Moon, president and CEO of HD Construction Equipment. "By bringing together our strengths, we will boost the competitiveness of our compact products and enhance our global presence."
