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Peterson Machinery Finalizes Purchase of Halton Company

Wed October 20, 2010 - West Edition

Peterson has completed the purchase of Halton Co., authorized Caterpillar equipment dealer for northern Oregon and southern Washington. Terms and details regarding the sale were not disclosed.

Duane Doyle, CEO and third-generation owner of Peterson, a privately-owned company, announced that Peterson Machinery, the company’s Oregon and Washington operating entity, began serving customers in its newly-acquired territory on July 6. Peterson Machinery President Jeff Goggin assumed management of the expanded territory in addition to his current role, managing the company’s southern Oregon operations. The company’s headquarters moved from Eugene to Portland.

“We will continue to maintain Peterson Machinery’s southern Oregon locations while absorbing operations in four former Halton Co. locations: Portland, Salem, The Dalles, and Longview, Goggin said.

Peterson’s acquisition of Halton Co. marked the beginning of a mutually-beneficial relationship with former Halton customers in the area.

“The addition of the Halton territory provides Peterson the size and critical mass necessary to achieve high levels of performance with greater opportunities for employees, customers, and Caterpillar,” Doyle said.

Peterson has been a family-owned Caterpillar dealer for more than 70 years. The Peterson family of companies — Peterson Holding, Peterson Tractor, Peterson Power Systems, Cresco, Peterson Machinery, and SiTech — serve more than 100,000 sq. mi. of the American West with an expansive line of equipment: Caterpillar machinery, agricultural equipment, rental equipment, portable and stationary diesel-powered generators, natural gas turbines, air compressors, and advanced equipment guidance systems. With more than 40 locations throughout northern California, Oregon, and southern Washington, Peterson currently employs more than one thousand employees.

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